Naomh McElhatton

AI is no longer just a tool, it’s increasingly becoming our "friend". From chatbots offering advice to virtual partners simulating affection, AI is stepping into roles traditionally reserved for humans. While these technologies promise convenience and comfort, they also pose risks that could reshape how we connect with one another. This article explores why relying on AI for emotional fulfilment can be dangerous and why preserving human relationships is essential. AI systems are designed to...

SMEs across Ireland and the UK are moving beyond curiosity about artificial intelligence and into practical adoption. Rather than investing in bespoke or experimental systems, most SMEs are layering AI onto existing tools such as productivity software, marketing platforms, CRM systems, and customer support solutions. Adoption is rising steadily, but unevenly, with differences driven by leadership confidence, staff skills, and clarity on governance rather than technology availability. The key...

Exciting News: Our Founder Joins the Business AI Alliance as Education Lead! We’re thrilled to announce that our founder, Naomh McElhatton, has joined the management committee of the Business AI Alliance (BAIA) and will take on the pivotal role of Education Lead. This marks an exciting milestone for both organisations and a proud moment for the Business of AI Club community. The Business AI Alliance is a not-for-profit membership organisation dedicated to empowering SMEs to harness the power...